Sederma/Croda will be promoting all recent launches at the show, including Kelisoft, Juvinity, Idealift, Revidrate, Subliskin and Chromocare.

• Kelisoft is a new hair minimizer that reduces stubble and softens skin under the arms
• Juvinity is an anti-aging treatment for the décolleté
• Revidrate recreates skin’s natural moisture by supporting the water/lipid balance via natural moisturizing factor (NMF) and barrier lipids like ceramides
• Idealift lifts and firms sagging jowls and stimulates elastin
• Chromocare restores a youthful complexion and restores collagen, melanin and hemoglobin
• Subliskin smoothes and improves resistance in fragile skin as well as Increases hyaluronic acid in the epidermis

From the Crodarom line, the company will concentrate on: black quinoa (fair trade) and violet rice (fair trade). It will also promote wood extracts like mahogany and teak as well as black pearl extract, purple orchid extract and white truffle.

From the Crodamazon line, the supplier will be concentrating on the promotion of Cromage Passiflora 30 as a natural exfoliate and Crodamazon Babacu-Co an exotic, certified organic, emollient from the Amazon.

Visit Sederma/Croda at Booth 1225 at HBA.

More info: www.crodausa.com